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Buyer Behaviour March 4, 2010

As a professional services provider we are well aware of how our clients incentives and motives differ dependant upon their situation. This also has a huge impact on our ability to collaborate, innovate and ultimately provide value.

via Josh Kaufman

Milton Friedman, Nobel prize winning economist

“There are four ways in which you can spend money:

  1. You can spend your own money on yourself. When you do that, why then you really watch out what you’re doing, and you try to get the most for your money.
  2. You can spend your own money on somebody else. For example, I buy a birthday present for someone. Well, then I’m not so careful about the content of the present, but I’m very careful about the cost.
  3. I can spend somebody else’s money on myself. And if I spend somebody else’s money on myself, then I’m sure going to have a good lunch!
  4. I can spend somebody else’s money on somebody else. And if I spend somebody else’s money on somebody else, I’m not concerned about how much it is, and I’m not concerned about what I get.

Posted March 4, 2010 by by Mike Percy

Last updated 31st March 08