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Why are some companies better able to develop innovative products and business models while the majority remain stuck in the pack.
At do_matic Ryan Jacoby raises the concept of innovation elasticity, how far companies are willing or able to stretch across any of their business dimensions.
“At some point during an innovation project you ought to wake up in the middle of the night, eyes wide open, screaming into the void: “We’re thinking of doing what?”
“Although scary to you and your neighbors, this is a great moment. If you aren’t waking up in the middle of the night, you might not be pushing hard enough. The trick is to embrace that fluttering feeling and to understand the situation. If you don’t, you risk incrementalizing or even killing some really great ideas.”
Unfortunately most Australian companies appear structured around risk minimisation rather than innovation.
Posted January 25, 2010 by by Mike Percy